When was the car company Scion invented?

The brand first soft launched in the United States at selected Toyota dealers in the state of California in June 2003, before expanding nationwide by February 2004. Sales peaked in 2006 with 173,034 units sold. In 2010, Scion expanded into Canada.
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Scion (automobile)

1. Who started Scion?
2. Does the car company Scion still exist?
3. Why was Scion discontinued?
4. When did Scion become Toyota?
5. What does the name Scion mean?
6. Are Scion good cars?
7. Is Scion coming back?
8. Is Scion as good as Toyota?
9. Will Toyota bring back the Scion?
10. What is the Scion logo?
11. Is Scion a Japanese car?
12. Who owned Scion before Toyota?
13. Does Toyota still make the IQ?

Who started Scion?

A Look Back at the History of Scion. “When I'm asked, 'What was the most exciting job you've ever had? ' It was starting Scion,” Jim Lentz, Chief Executive Officer of Toyota Motor North America. The Scion brand debuted back in 2003, and for 13 years, it's been a hub of creativity and experimentation.

Does the car company Scion still exist?

Scion will be discontinued in August, the automaker said today, and its model lineup will be folded into the Toyota brand starting with the 2017 model year.

Why was Scion discontinued?

Scion seemed to have lost the target audience it initially wanted to attract. These youthful customers were perfectly happy buying existing Toyota vehicles. Because of this, it made more sense for the parent company to integrate Scion's cars into its main lineup. The Scion brand was officially discontinued in 2016.

When did Scion become Toyota?

3, 2016 – Scion, established as a separate brand in 2003 as a laboratory to explore new products and processes to attract youth customers, is now transitioning back to the Toyota brand. Scion achieved its goals of developing unique products and processes, and bringing in new, younger customers to Toyota.

What does the name Scion mean?

1 : a detached living portion of a plant (such as a bud or shoot) joined to a stock in grafting and usually supplying solely aerial parts to a graft. 2a : descendant, child especially : a descendant of a wealthy, aristocratic, or influential family. b : heir sense 1 scion of a railroad empire.

Are Scion good cars?

In the end, a used Scion makes a great first car for young drivers and an economical buy for anyone buying used. Even scrolling through the Reddit conversations among consumers, who say these rides are still reliable, affordable, and anything but boring. Don't let the discontinued status of Scion deter you.

Is Scion coming back?

Scion is a discontinued marque of Toyota that debuted in 2003. ... Toyota abolished the Scion brand at the start of the 2017 model year in August 2016; the vehicles were either rebranded as Toyotas or discontinued.

Is Scion as good as Toyota?

Consumer Reports released the results of its annual car reliability survey today, and Scion came out as the top brand, with the fewest reported problems. ... Lexus, another brand from Toyota, grabbed the No. 2 spot, and its CT200h model proved the most reliable, even more so than the Scion xD.

Will Toyota bring back the Scion?

As of 2021, there is not any new information about Toyota bringing back the Scion brand. They discontinued the brand in 2016, and since then they have moved the best-selling models of the line over to Toyota to keep them available for interested buyers.

What is the Scion logo?

The Scion logo is quite recognizable, designed originally by Los Angeles company Fresh Machine. Most analysts see it as a stylized “S” encircled and overlaid with the Scion nameplate. Others see it as the dorsal fin of a swimming shark, suggesting dynamic movement and the thrills of West coast watersports.

Is Scion a Japanese car?

Scion is an American made company, they do not sell Scions overseas. Sure, they manufacture the cars in Japan, that's because its sister company, Toyota, is based in Japan.

Who owned Scion before Toyota?

Scion, a former marque of the automotive conglomerate Toyota, sold eight different small car models during its thirteen year existence in the North American market. All of its vehicles were mechanically related to or outright rebadgings of other cars sold under the Toyota brand.

Does Toyota still make the IQ?

It's been three years since production ended for the forward-thinking IQ but thanks to belated depreciation, is the Toyota IQ finally a smart choice? Retro-modern design has been a major selling point of the newer MINIs and Fiat 500s whereas the IQ went contemporary.